One of the main challenges for marketers setting out on their social media journey is defining a clear strategy that can fit with their business objectives. This series of short blog posts aims to help you define your social media goals, objectives and target audience to assist in building your social marketing strategy.
The first step is to assess the factors that will impact your strategy and add the most value to your business or campaign. This is where you need to think about your assets and the resources available to you to make your content work effectively for you.
The questions below will help you start your social media strategy journey.
-How much time do you dedicate to social media both professionally and personally?
-Which social media platforms do you and your team regularly use professionally and personally? This could be anything from Facebook, LinkedIn, Twitter, Blogging or even video and photograph sharing sites.
-How much time do you anticipate you and your team will dedicate on social media activities?
– What resources are available within your business to help you on your journey? E.g. content writers, video production, photographs and knowledgeable employees within their own field.
Spend some time with your team brainstorming your answers to the above questions and you will soon have an indication of the channels and resources that can assist in your long term objectives. In my experience there are no right or wrong answers within social media and work with what you feel comfortable with.
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Social Media Strategy 