How do you create a social business?

Social media marketing is not just for the marketing department, in fact many enterprise organisations are now noticing the real opportunities that effective social media can bring across a whole business.

Social Media Integration with Existing Marketing Strategies

Creating a social media presence is only one critical element of an organisations marketing strategy and should never be used as a sole platform for marketing activities.

How much social media is right for your business?

With a large number of social media platforms available for marketing professionals – how do you know which one is right for your organisation?  

Social Media Strategy: Understanding your Audience

Before you engage with your audience you need to determine how active your customers are on social media and on which sites they participate on. Your current customers are key to helping you achieve your goals.

Social Media Strategy: Define Your Target Audience

When planning your social media strategy it is important to define a target audience. Many users of social media platforms just want to market to “the public” but this definition is far too broad and vague.

Every business has a multitude of potential audiences that can be reached through social media – the difficult part is identifying who you REALLY want to reach.

Measuring your Social Media strategy goals

The previous post of this blog series on establishing your Social Media Strategy focused on how to determine your goals and objectives – the question is…how do you measure the performance of your social media campaign?

This third part of this blog series will concentrate on how you can measure your work and how your campaigns can be deemed a success.

What are your social media strategy goals and objectives?

Before you can determine which social media platforms you are going to use you should be clear on what your goals are and what you are looking to achieve through your activity. Keep it simple and targeted to a specific audience as this will help you measure the results when you have outlined your strategy.

What affects your Social Media Strategy?

One of the main challenges for marketers setting out on their social media journey is defining a clear strategy that can fit with their business objectives. This series of short blog posts aims to help you define your social media goals, objectives and target audience to assist in building your social marketing strategy.

Time for a change

Winston Churchill once said: “To improve is to change; to be perfect is to change often.” Any successful business knows it has to adapt to survive. Changing markets, needs and tastes are just some of the things businesses have to take into account. Businesses that are prepared for change are invariably the ones that succeed. In fact, some of them have undergone some pretty dramatic changes. In 1865, a Finnish mining engineer started a paper mill. The company initially branched out into rubber tires, footwear and waterproofs and changed over the years to take advantage of new markets and innovations. At the start of the 21st century, this company controlled 27% of the world’s mobile phone market.

Get in shape to grow

In recent times, the opportunities for mid-size organisations have been squeezed from above and below as SME’s and enterprise organisations have encroached on their territories. They’ve had to adopt the mantra do more with less, they’ve had to become more efficient and they’ve had to start pursuing new business more aggressively. The tough economic climate of the last few years has created businesses that are more competitive and also created more-competitive markets. Fast and agile businesses have succeeded, the rest have fallen by the wayside.