Social media marketing is not just for the marketing department, in fact many enterprise organisations are now noticing the real opportunities that effective social media can bring across a whole business.
A multi-department social media strategy can be one of the most impactful things that a social media manager could implement for their company.
Take a moment to asses the different departments within your organisation and brainstorm how each area could integrate social media strategy to their expertise. To start you off here are a few department examples:
Customer Service /Support
Business Development
Sales
Research and Development
Marketing
Naturally, you may come across fears and concerns from other heads of departments that may prevent a business engaging in social media. Your negotiation and selling skills may have to come into play here!
An avenue that can assist is by asking the right questions and showing a solution for each concern placed to you. Firstly ask yourself what the concerns may be and make a list of them. Next, plan how your organisation could embrace social media and think of key influencers within each relevant department who will flourish with the added responsibility. Discuss any fears or concerns with the relevant colleague and put together a proposal on how any barriers can be put at ease.
Typical social media barriers include:
Lack of knowledge or expertise on the subject
Lack of internal resources
Fear of negative reactions
Lack of confidence in using social media
These examples are common place within enterprise organisations and once you have found the answer to combat the initial fears then you will start to see the full benefits of being a social business.
Social Media Strategy 