How do you create a social business?

Social media marketing is not just for the marketing department, in fact many enterprise organisations are now noticing the real opportunities that effective social media can bring across a whole business.

Social Media Integration with Existing Marketing Strategies

Creating a social media presence is only one critical element of an organisations marketing strategy and should never be used as a sole platform for marketing activities.

How much social media is right for your business?

With a large number of social media platforms available for marketing professionals – how do you know which one is right for your organisation?  

Social Media Strategy: Understanding your Audience

Before you engage with your audience you need to determine how active your customers are on social media and on which sites they participate on. Your current customers are key to helping you achieve your goals.

Measuring your Social Media strategy goals

The previous post of this blog series on establishing your Social Media Strategy focused on how to determine your goals and objectives – the question is…how do you measure the performance of your social media campaign?

This third part of this blog series will concentrate on how you can measure your work and how your campaigns can be deemed a success.

What affects your Social Media Strategy?

One of the main challenges for marketers setting out on their social media journey is defining a clear strategy that can fit with their business objectives. This series of short blog posts aims to help you define your social media goals, objectives and target audience to assist in building your social marketing strategy.