Measuring your Social Media strategy goals

The previous post of this blog series on establishing your Social Media Strategy focused on how to determine your goals and objectives – the question is…how do you measure the performance of your social media campaign?

This third part of this blog series will concentrate on how you can measure your work and how your campaigns can be deemed a success.

What are your social media strategy goals and objectives?

Before you can determine which social media platforms you are going to use you should be clear on what your goals are and what you are looking to achieve through your activity. Keep it simple and targeted to a specific audience as this will help you measure the results when you have outlined your strategy.

What affects your Social Media Strategy?

One of the main challenges for marketers setting out on their social media journey is defining a clear strategy that can fit with their business objectives. This series of short blog posts aims to help you define your social media goals, objectives and target audience to assist in building your social marketing strategy.