How much social media is right for your business?

With a large number of social media platforms available for marketing professionals – how do you know which one is right for your organisation?  

Social Media Strategy: Understanding your Audience

Before you engage with your audience you need to determine how active your customers are on social media and on which sites they participate on. Your current customers are key to helping you achieve your goals.

Social Media Strategy: Define Your Target Audience

When planning your social media strategy it is important to define a target audience. Many users of social media platforms just want to market to “the public” but this definition is far too broad and vague.

Every business has a multitude of potential audiences that can be reached through social media – the difficult part is identifying who you REALLY want to reach.