Before you engage with your audience you need to determine how active your customers are on social media and on which sites they participate on. Your current customers are key to helping you achieve your goals.
The easiest way to do this is by researching your customer base by encouraging their feedback in asking them simple questions. This can be done on the front line from Account Managers and sales teams, at the checkout on your eCommerce store, in an email or through your website.
It can be easier than you think to discover how your customers engage on social media, here are 4 simple example questions that could help you understand your target audience a little more…
-Are you familiar with social media?
-If yes, which social media sites do you interact with? (Provide options of social networks/blog)
-How much time do you spend each week on social media networks?
-Do you engage with brands on social media platforms?
Asking these questions will help you understand which social networks are the best fit for your businesses needs to create engaging and conversational content for your audience.
Social Media Strategy 