Creating a social media presence is only one critical element of an organisations marketing strategy and should never be used as a sole platform for marketing activities.
To achieve results from your social media marketing the simplest approach is to integrate your social media campaigns with your overall marketing strategy, in short providing your marketing campaigns with the added value of social media.
When planning a new marketing campaign consider how your social media strategy will support and enhance it. To start, create a list of your marketing components such as web site, SEO, Paid advertising and email campaigns and ask the same question for each – how does my businesses social media strategy support this area?
Of course, not all marketing efforts are digitally based, so don’t forget to highlight how social media can support your offline marketing efforts such as print media, PR, exhibitions and conferences and other departments within your company.
Social Media Strategy 